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Behavioral Insights That Drive Business Outcomes
Research-driven solutions for customer growth and retention.
International team. Global expertise across Asia, Europe, LATAM, and North America.
Understanding Your Customers Comes First
Discover how behavioral science transforms raw customer data into actionable insights that drive measurable business results. Our research methodology uncovers the hidden patterns behind customer decisions, helping you build experiences that convert and retain.
What We Do
We use behavioral science to solve customer experience problems—from onboarding to retention to growth. Our approach combines rigorous research with practical solutions designed to deliver real business outcomes.
Every customer interaction reveals decision-making patterns. We decode these patterns using proven behavioral frameworks, transforming insights into strategies that measurably improve acquisition, engagement, and lifetime value.
How We Help You Succeed
Understand Customer Drivers
We uncover the psychological triggers and behavioral patterns that influence customer decisions at every touchpoint.
Identify Costly Behaviors
Our research pinpoints friction points and drop-off patterns that silently erode revenue and customer satisfaction.
Design Proven Solutions
We translate insights into practical interventions tested against real customer behavior, ensuring measurable impact.
Our Approach: From Research to Results
Behavioral Diagnosis
Deep-dive research to map customer journeys and identify behavioral friction points
Insight Synthesis
Analysis of behavioral triggers, cognitive biases, and decision-making patterns
Solution Design
Evidence-based interventions tailored to your specific customer challenges
Our Expert Leadership
Our leadership combines decades of experience in behavioral research, growth marketing, and data-driven innovation. We've helped shape customer experiences at some of the world's most influential technology companies.
Paul Harwood, PhD
Behavioral Scientist
20+ years driving growth through research at Facebook, Google, Twitter, Stripe, and YouTube. Paul specializes in translating complex behavioral patterns into actionable business strategies that scale.
Tina Nayak
CEO
Growth and marketing expert with leadership experience at Babbel, Twitter, and Preply. As a Techstars Mentor, Tina brings strategic vision that bridges research insights with business outcomes.
Nishad Ramachandran
Marketing & Data Pioneer
30+ years combining creativity and technology to unlock customer value. Cannes Jury Member recognized for innovation at the intersection of behavioral science and marketing effectiveness.
Why Behavioral Science Matters for Your Business
Traditional analytics tell you what customers do. Behavioral science reveals why they do it—and more importantly, how to influence those decisions.
Small changes in customer experience design, informed by behavioral insights, can yield dramatic improvements in conversion rates, retention, and lifetime value. Our clients typically see measurable results within weeks of implementation.
From reducing onboarding friction to optimizing pricing psychology, we identify high-leverage opportunities that competitors overlook.
Ready to Solve Your Customer Challenges?
Let's discuss how behavioral science can unlock growth for your business. Whether you're struggling with acquisition costs, onboarding drop-off, or retention challenges, we bring research rigor and practical solutions to drive measurable outcomes.