A company built on
understanding users
Our Story
Our founders
Paul Harwood
Paul Harwood, Ph.D, is an expert in international market and user research. Today he conducts research for numerous brand-name tech companies, both large and small: from pre-seed startups to some of today’s most celebrated international unicorns.
Paul brings over 20 years of research and teaching experience to Useristics. He combines the rigor of academia with hands-on in-market commercial experience, as prior to his roles as Market Research Lead at Twitter and User Sentiment researcher at Facebook, Paul was an Associate Professor, and a Research Fellow at the Pew Internet and American Life Project.
Paul is an accomplished educator and researcher. He is the co-author of Educating the First Digital Generation (2007), has had his work published in leading academic journals, and is the recipient of several research and teaching awards, but he’s happiest when he is halfway around the world conducting market and user research.
Paul brings over 20 years of research and teaching experience to Useristics. He combines the rigor of academia with hands-on in-market commercial experience, as prior to his roles as Market Research Lead at Twitter and User Sentiment researcher at Facebook, Paul was an Associate Professor, and a Research Fellow at the Pew Internet and American Life Project.
Paul is an accomplished educator and researcher. He is the co-author of Educating the First Digital Generation (2007), has had his work published in leading academic journals, and is the recipient of several research and teaching awards, but he’s happiest when he is halfway around the world conducting market and user research.
Tina Nayak
Tina is an international growth, product marketing, and brand expert for tech startups. She has 15 years of experience scaling businesses and teams based on proven marketing and execution frameworks in India, the EU and US. She’s worked in senior marketing and growth roles at Babbel and Preply in the EU and Twitter and Rentomojo in India. She has a strong focus on building data-driven marketing and growth teams. She founded and sold her first startup in 2013.
Tina works with ambitious startup founders to bring together a strategic approach to solving growth problems across a variety of business models, such as Ed-tech marketplaces, subscription, sharing economy, and e-commerce, as well as mobile-first markets like India. She’s a startup person at heart and enjoys mentoring other founders at Techstars Berlin and Berlin Founders Fund.
Key markets we have experience in
Testimonials
“I initially hired Paul Harwood to help transition our Customer Insights team from telesales specialists to user researchers providing training on qualitative and quantitative methods but this grew into a broader knowledge share role as part of our company-wide promotion of iterative learning. Paul helped us better understand our users and core markets, and instilled an appreciation of the importance of listening to our customer’s voice.
I saw an immediate impact on the Customer Insights team’s performance in delivering high quality insights that were actionable for our product and marketing teams. Moreover, all Preply teams became more hands-on in terms of customer development. Today, Preplys' development and growth is much more human-centered. We wholeheartedly recommend Paul Harwood to everyone we know."
I saw an immediate impact on the Customer Insights team’s performance in delivering high quality insights that were actionable for our product and marketing teams. Moreover, all Preply teams became more hands-on in terms of customer development. Today, Preplys' development and growth is much more human-centered. We wholeheartedly recommend Paul Harwood to everyone we know."
“Tina truly created our marketing strategy from scratch. As an accomplished Marketing professional, she led the development and execution of our marketing programs, PR, lead management, and all operations around marketing all independently. Tina is a great manager, her team has been the happiest and most cohesive at the company. I would love to work with Tina again in the future."
"If you have an idea that you really believe in please gather your thoughts, assemble the best deck you can then immediately start iterating on it with Useristics. Paul and Tina helped look at our plan from various perspectives and approaches then really clarify the value we're adding to the world. The clarity has really motivated me to press on and has transformed it into a fundable business."
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