09:00 New York, 15:00 Berlin , 19:30 Delhi, 21:00 Jakarta
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Course features
Instructor: Paul G Harwood
Course dates: August 6-15, 2024
Session Length: 2 hours per day (12 hours total)
Format: Online/Cohort
Experience: Some prior research experience
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What you will learn
How to write a survey questionnaire
How to select the appropriate survey data collection method for your user population
How to localize your survey in international markets
How to analyze your survey data, and report actionable insights with your team
Skills
Market research
User research
Quantitative analysis
Questionnaire design
Research design
Course Overview
This course explores the fundamentals of survey design as used in international market and user research.
In this course, you’ll learn survey questionnaire design, survey data collection methods, nuances to conducting cross-market international survey research, sampling design, and the analysis of survey data to ensure you deliver actionable survey insights to your product and marketing teams.
As part of this course, therefore, you will write a survey questionnaire that addresses a current user problem you and your team are currently working on at work. During the course, you'll have the opportunity to meet 1-on-1 with the instructor to discuss your specific survey questionnaire.
This course will explore how-to word and order survey questions, the usage of open and closed ended questions, how-to understand attitudinal strength and interpret survey responses in various international markets, as well as understanding the different survey data collection methods that you can apply, and how to analyze your survey data and report actionable insights.
