This course provides the necessary foundational knowledge and skills to build a user centric culture and product.
In this course, you’ll learn ‘how-to’ user centric skills. Skills you and your team can apply immediately at work.
You’ll learn:
- How to talk and listen to users and non-users
- How to write the questions you want to ask (how-to write an interview guide)
- How to design a quantitative survey questionnaire
- How to conduct qualitative user interviews legally and safely
- How to field a quantitative survey legally and safely
- How to marry qualitative and quantitative insights to address salient user problems
- How to build a user centric growth strategy
- How to ensure a user centric culture as your team and company grows.
You will apply many of these how-to skills as you go. For example, during the course, you will write an interview guide that addresses a current user problem you and your team are currently working on at work. You'll have the opportunity to meet 1-on-1 with the instructor to discuss your specific interview guide to ensure you're asking questions that will produce actionable insights.
By the end of this course you will:
- Gain an understanding of the importance of user attitudes, behavior and the role international markets play in explaining why users have different attitudes and behaviors globally.
- Evaluate the necessity of user understanding across all areas of growth: user adoption, retention, monetization and user protection.
- Design both an interview guide and survey questionnaire on a topic of your choice.
- Evaluate the role of user research in product design and growth strategy.
- Have the ‘how-to’ skills necessary to build a user centric culture and product.
Regardless of your current business role, this course will help you understand the importance of users and ensure you help build a user centric culture and a product that delivers on user needs.